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Jarrett will race #88 The UPS Store/Toys for Tots car to jump-start $1 million campaign
ATLANTA, Aug. 18, 2005 – When Dale Jarrett climbs into the #88 UPS Ford on Sunday, November 6, at Texas Motor Speedway, both he and the car will have a decidedly different look. Bright lime green and tomato red will replace the UPS signature brown as part of a special paint scheme promoting a campaign to raise more than $1 million for Toys for Tots.
For Jarrett, the project was a family affair, with his three youngest children, Natalee (17), Karsyn (15) and Zachary (10), creating the car’s unique motif, which looks as if children hand-painted the design. Jarrett unveiled the car today at a convention of The UPS Store franchisees.
The campaign includes sales of a 1:43-scale limited-edition, die-cast replica of the Toys for Tots car, which will be available exclusively at participating The UPS Store locations for the retail price of $9.95. A portion of the proceeds will be donated to Toys for Tots compliments of The UPS Store franchisees, UPS, Dale Jarrett, Robert Yates Racing and Action Performance.
“There’s nothing more rewarding than putting a smile on a child’s face,” Jarrett said. “It’s particularly meaningful when you can do that for a child whose holidays might not be very bright. I am pleased to have this opportunity to support the Toys for Tots program through The UPS Store.”
Participating The UPS Store locations also will offer customers the opportunity to purchase a Toys for Tots pledge card for only $1, with all proceeds going to support local Toys for Tots activities. Sales of the die-cast cars and pledge cards are expected to generate more than $1 million for Toys for Tots.
“A dollar doesn’t seem like much these days,” D.J. said. “But when you think of all the love and joy it could help deliver, it suddenly feels like a million.”
In addition to participating The UPS Store locations, several racing-related organizations will also serve as toy-collection sites for Toys for Tots this holiday season. Robert Yates Racing in Mooresville, NC and Dale Jarrett, Inc. in Hickory, NC will both be collecting toys. Toys will also be accepted at Action Performance’s offices in both Concord, NC and Phoenix, AZ. In addition, The UPS Store representatives will collect toys at a special display at the season-ending Ford Championship weekend at Homestead-Miami Speedway.
Jarrett will appear in a special public service announcement encouraging support for the Toys for Tots program. The spot, which is expected to begin airing in November, can be viewed at www.racing.ups.com.
About The U.S. Marine Corps Reserve Toys For Tots Program
The Marine Toys for Tots Foundation, an IRS recognized 501 (c) (3) not-for-profit public charity is the authorized fund raising and support organization for the Marine Corps Reserve Toys for Tots Program. The Foundation provides the funding and support needed for successful annual toy collection and distribution campaigns. The foundation is located at Marine Corps Base, Quantico, Virginia. Local Marine Corps Reserve units and volunteer organizations collect and distribute toys in nearly 500 communities covering all 50 states, the District of Columbia and Puerto Rico. For more information, visit www.toysfortots.org.
About The UPS Store
Mail Boxes Etc., Inc. (MBE), a UPS company, franchises The UPS Store and Mail Boxes Etc. retail locations. The UPS Store and Mail Boxes Etc. locations together comprise the world’s largest franchise network of retail shipping, postal and business service centers, with more than 5,400 locations around the world. In the United States, The UPS Store and Mail Boxes Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc. Outside the United States, locations are owned and operated by MBE master licensees or their franchisees. For additional information, please visit www.theupsstore.com or www.mbe.com.
About Action Performance
Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company’s products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company’s corporate Web site at www.action-performance.com.
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Contact:
- Penny Copen, Elevation Motorsports
704-595-0112
pcopen@elevationgrp.com
- Brandyn Jennings, The UPS Store
858-642-7968
bjennings@mbe.com
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